The primary challenge in redesigning the Gloucestershire College website was balancing design trends and audience expectations with the constraints of the existing systems.
The College recognised the need for a contemporary, user-friendly, and mobile-first website to engage prospective students and stakeholders. However, the work required to replace the existing CMS and middleware was out of budget, hence the redesign had to work within the existing constraints of these systems.
Despite these constraints, our goal was to create a seamless and accessible user experience that could integrate smoothly with the existing backend systems. This required a ‘Collaboratively Creative’
approach (that’s one of Our Values) in order to bring our design expertise, insights from the College, and the existing development agency together to deliver the project.