A website that does the work
When it came to the website, we led with a mobile-first design that made the site compatible across multiple devices and browsers.
The UI (user interface) design played out the new brand image and placed a heavy focus on UX (user experience). It is because of this that the Simply Gym Difference page incorporates a visually interesting parallax UI which brings the brand’s USPs to the forefront.
With a more interactive design, the new class timetables allow members to search and discover classes across all six gym locations and seamlessly connect with — and book through — the dedicated app.
Additionally, the Book a Tour feature seamlessly passes users through to the brand’s gym-specific CRM – called Membr. This allows Simply Gym to collate and manage member information that can be used to personalise retargeting activity and enhance conversions.
We also included a categorised blog filled with useful tips and advice that allows users to search and filter information based on their preferences, while an embedded Instagram feed encourages social engagement.
An easy-to-use and open source CMS was one of the key requirements from the outset. Through consultation, WordPress was selected as the most suitable CMS and also allows members of the Simply Gym team to access and update relevant pages, images, videos easily.
Membership Growth and Retention
We collaborated closely with Simply Gym’s marketing team to define the annual strategy and execute monthly campaigns aimed at boosting gym membership through targeted paid advertising on Google, Meta, and Programmatic advertising.
By leveraging these digital channels effectively, they were able to achieve an impressive cost-per-member (CPA) of less than £5. Through continuous communication and feedback loops, WebBox ensured that each campaign was finely tuned to resonate with the target audience, driving engagement and conversions. This partnership exemplifies the power of strategic collaboration and data-driven decision-making in achieving tangible results in the fitness industry.
