We engineered a bespoke headless solution for West Wales Holiday Cottages that meets their unique needs and leads the way in the industry. Central to our approach was the creation of a user-centric website characterised by a clean design and mobile-first approach, ensuring an optimal browsing experience for all visitors.
Harnessing the power of the Laravel framework, and within the boundaries of the existing framework, we developed a robust and scalable back-end system capable of efficiently managing complex functionalities such as property listings, booking processes, and customer interactions. This backend architecture empowers West Wales Holiday Cottages with the flexibility and agility needed to adapt to evolving business requirements while ensuring streamlined operations and enhanced user satisfaction.
To further enhance the content management capabilities and elevate the front-end experience, we seamlessly integrated WordPress as the content management system (CMS). This dynamic combination of Laravel and WordPress enables West Wales Holiday Cottages to effortlessly update property details, publish engaging blog posts, and showcase captivating imagery, fostering greater engagement and conversion opportunities with their audience.
In addition to enhancing the guest-facing aspects of the website, we also prioritised the needs of holiday cottage owners by developing an owner’s portal. This bespoke portal provides property owners with a platform to efficiently manage their listings, bookings, and finances, empowering them with greater control and visibility over their properties. Through the owner’s portal, owners can seamlessly update property details, view occupancy reports, and access financial statements, ensuring transparency and facilitating informed decision-making.
Throughout the project lifecycle, our collaborative approach, characterised by daily standups, iterative feedback loops, and sprint-based development, ensured transparent communication and alignment with West Wales Holiday Cottages’ objectives, resulting in a solution that has truly pushed boundaries in the industry.
Recognising the critical importance of online visibility and targeted marketing, we extended our support to West Wales Holiday Cottages by managing their PPC campaigns across a number of channels. Leveraging strategic keyword research, regular campaign optimisation, and data analysis, we endeavoured to maximise the impact of their digital advertising efforts, driving qualified traffic to their website and ultimately enhancing conversion rates.
