In today’s fast-paced digital landscape, your business’s online presence can make or break its success. A well-designed, functional and smoothly running website is not just a luxury, it’s a necessity. Here are 5 compelling reasons why investing in website support is crucial for your business’s growth and sustainability.
1. Uninterrupted User Experience/ Faster Loading Times
A glitch-free and responsive website ensures a seamless experience for your visitors. With website support, you can promptly address technical issues, ensuring visitors stay engaged and convert into customers. Slow-loading websites can deter visitors and increase bounce rates. Website support includes optimising performance, which results in faster loading times, a better user experience, and a positive impact on your conversion rates.
2. Enhanced Security
Cyber threats are a constant concern and regular website maintenance and updates, along with robust security measures help safeguard your website and sensitive data from potential breaches. Security scanning is essential in web maintenance to ensure that the site is free of potential threats. Regularly scanning the website can detect and repair security flaws before they cause harm. This helps safeguard both the website and its users against potential harm.
3. Search Engine Ranking
Search engines like Google consider various factors when running websites, including performance, mobile-friendliness and security. A poorly maintained site with technical issues can lead to a lower search engine ranking, making it harder for potential customers to find you. Websites that are regularly updated and optimised are favoured by search engines. With website support, you can ensure that your website adheres to the latest SEO standards, resulting in higher search engine rankings and increased organic traffic.
4. Adaptation to Technological Changes/ Third-party Plugins/ Integration Issues
Another compelling reason to invest in website support is the requirement to address third-party integration issues. This is applicable regardless of your website’s CMS. Integrations are various website elements derived from other platforms. Google Maps is one example of a platform that provides elements that can be integrated into your WordPress website. Similarly, plugins are add-ons that can improve back-end functionality and UX while also adding new site features.
Both integrations and plugins can help improve a site’s user experience, but neither is flawless. They have been known to fail on their own, and plugins may stop working when the CMS is updated. When this happens, each plugin must be separately updated and tested to verify that it continues to function properly.
These plugins or integrations can fail for a variety of reasons, resulting in a blank space on your site or a lack of vital functionality. A web support team is well-versed in integration and plugin issues and can quickly don their problem-solving hat to repair any damaged site elements.
5. Personalised Support & Maintenance
Personalisation is another significant advantage of website support. Instead of conducting extensive research on troubleshooting, you can speak with an expert who can assist you in resolving your issues. The issues may differ from one site to the next. You can be certain that you are getting the right answers by using a personalised approach included with website support. Through a website support plan, you also get data-driven insights that give you valuable feedback about user behaviour and preferences through analytics and monitoring tools such as HotJar and MouseFlow. This information enables you to make more informed decisions and improve your marketing strategies.
Conclusion
Ad hoc website maintenance can result in downtime, frustration, and increased costs. Website support proactively identifies and resolves issues, ultimately saving you time and money. With expert assistance at hand, technical issues are swiftly resolved, minimising disruptions and maintaining a positive user experience. A support plan fosters customer trust, showing your commitment to their satisfaction.
Are you ready to take your website to the next level? Contact us today!
At WebBox, we become an extension of your team through our support plans that are designed to work for you. We offer varies support services with monthly agreements so that you can feel better knowing that you have a set number of hours banked. Learn more about our web support plans by clicking here.