Will Roberts | 26 February 2025

So, you’ve got a Holiday Accommodation Listing website and now you’re thinking about taking it to the next level. With over 15 years of experience in the industry, we’ve seen first-hand what drives success and what holds websites back. That’s why we’re sharing 5 essential strategies you should implement right now to elevate your holiday letting website and attract more guests.

1. Search

Every Holiday Accommodation Listing website that we’ve ever seen or developed has a search feature. However, the majority don’t allow the user to find what they’re looking for quickly and easily.

It’s important to go further than allowing the user to search by location and price. Consider more granular filters such as amenities, whether the property is pet friendly, the type of stay, the activities nearby, and so on.

By doing this, you allow the user to find what they’re looking for quickly without having to trawl through listings to find the right property for their stay.

2. Make your website sticky

Never has there been a more important time than now to ensure your website is sticky. And by sticky, we mean engaging.

We know from the data we collect, that it’s unlikely for a visitor to land on your website and ‘convert’ (enquire, pay a deposit, book etc) on their first visit. Therefore, we need to ensure your brand stays top of mind by pulling them back to the site while they’re in the market to book a holiday.

Some ideas to boost engagement on your holiday letting website include;

Ask users to subscribe to your email database to stay up to date with the latest offers
Allow users to save search filters, and then notify them when new properties fall into their criteria
Email visitors with your latest properties each month (consider how you can tailor the properties in the email to their saved preferences)
And last but not least, use remarketing campaigns to draw the visitor back to your website.

A person sitting at a table in a meeting room, holding a pen and looking forward. A coffee mug and papers are on the table, while a laptop screen is visible in the foreground.

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3. Late Availability

The last thing that owners want is spare capacity. Not only does that lose them revenue, but if it’s frequent, they will ultimately leave your holiday listing site.

We would recommend including a dedicated late availability page on your website to allow users to find their next last minute getaway. Even better, include late availability offers within your marketing emails to generate traffic and bookings.

Taking this idea one step further, you could commercialise this section of the website. More on this below.

4. Commercial opportunities

Maximise your revenue potential by offering premium listing options to property owners. Features like “Featured Properties,” “Top of Search Listings,” or “Property of the Week” give owners the chance to increase visibility and attract more bookings. You could also introduce targeted recommendations, such as “Recommended Property in the Area” or exclusive spots on the “Last-Minute Availability” page.

For added value, create tiered advertising packages that allow owners to choose how prominently their listings appear. This not only generates additional income for your platform but also incentivises owners to invest in promoting their properties, creating a win-win for both parties.

5. Tracking

Data is essential for driving growth and helping property owners understand their performance. Go beyond basic booking numbers by offering detailed insights into guest behaviour. Implement tracking for interactions like click-to-reveal contact details, saved properties, or filter usage. This allows owners to see how engaged potential guests are with their listings.

Additionally, track guest preferences – how many are searching for pet-friendly stays, family-friendly amenities, or specific extras like highchairs. Sharing these insights with owners can help them tailor their listings and improve booking rates.

Top Tip: Make your cookie consent banner highly visible and user-friendly to ensure the highest acceptance rate while staying compliant.

A group of five people are seated around a conference table with laptops and coffee cups. One person is smiling and talking while others listen attentively. There are two large screens on the brick wall behind them.

Summary

By enhancing your search functionality, creating a sticky (engaging) website, promoting late availability, offering commercial opportunities, and leveraging in-depth tracking, you can significantly improve both user experience and revenue on your Holiday Accommodation Listing website. Implementing these strategies will not only attract more guests but also provide valuable insights for property owners – keeping them engaged and invested in your platform’s success.

Want to find out how WebBox can help your business implement these strategies and drive more bookings? Get in touch with us or learn more about our services.