As more devices and products are being created or adapted to accommodate for voice searches, advertisers will ultimately have to take this into account when creating and running their search campaigns.
Research shows one in five mobile searches were made by voice search last year and with these searches being more of conversational language, advertisers will have to think about expanding on their keywords to include terms such as How, What, When, Where and Why?
Generally, when people search for something by speaking into their device they use longer sentences or phrases as they don’t have to worry about typing it all in so longer tailed keywords containing 5, 6 or 7 words may be appropriate to add in.
People will tend to search by talking into their device as it is much quicker than typing out a search query and so this could suggest that people are on the move or looking for a place or product within their vicinity and so terms such as “Near me” will be important to include as this term has seen an increase in popularity, especially since the release of a number of smart speakers since 2016.
There are predictions that 50% of all searches will be voice searches by 2020 and so it is time to start thinking about how to implement the keywords for your business that will capture these searches.