Catch up on the webinar or download our free website brief template
If you’ve ever found yourself wondering how to write a website brief that actually gets results – you’re not alone.
That’s exactly why we hosted a popular webinar: How to Write the Ultimate Website Brief That Agencies Will Love. The session was packed with practical advice, real-world examples, and insights from our 16+ years of working with clients who’ve nailed their briefs (and other times missed the mark!).
Inside the session:
- Why write a brief in the first place
- The key elements every website brief should include
- How to position your requirements so they’re clear and compelling to agencies
- How to get the attention of the most suitable agencies
- And how to help agencies self-qualify themselves for your project
Missed it live? Don’t worry – you can catch up below.
Download the website brief template to get started.
Why writing a website brief matters
A clear, concise, and complete website brief is the foundation of a successful project. It helps you define your objectives, align internal stakeholders, and ensure agencies (like us!) understand exactly what’s needed. A good brief saves time, prevents miscommunication, and leads to better conversations and proposals from agencies.
What’s covered in the template?
Our downloadable website brief template guides you through every essential section, including:
- Who you are and what makes you unique
- Your target audience and user needs
- The pain points of your current website
- What success looks like (including measurable goals)
- Functional requirements and key features
- Content planning
- Timelines and budgets
- Competitor insights and design inspiration
- Procurement process and expected deliverables
This template is the same one we use to qualify projects internally – so we know it works. Whether you’re redesigning your site or starting from scratch, this tool will help you communicate your needs effectively.
Popular questions we covered in the webinar
- How detailed should a website brief be?
- What do agencies really want to see in a brief?
- What’s the best way to structure your requirements?
- How do I balance what I want with what I need?
Catch up on the webinar above to get clarity on all those website brief questions you’ve been meaning to ask.
Need a helping hand? Download the website brief template to get started.
Also, we’re excited to introduce our innovative AI Website Brief Builder designed to simplify your website planning process. By filling out the form, our AI will generate a detailed website brief tailored to your needs – saving you time. Please note that this tool is currently in beta, meaning we’re continuously refining it to deliver the best results. Your feedback is invaluable in helping us improve the tool.